Clean. Honest. Effective. Skincare with balance.

WELCOME TO ROOTS AND ROSES!


A world where women can easily enjoy quality skincare that improves the health of their skin while minimizing the environmental impact.


Roots & Roses creates truly clean skincare for customers who, like us, believe beauty is simple, honest, and in harmony with nature. We help women achieve healthy, bright, youthful-looking skin with innovative and effective formulations that are both enjoyable and safe. Our mission is to give women an effective and enjoyable moment of self-love with superior skincare products that are honest and clean. We aim to discover and embody what's best for skin and for our world, and to be radically transparent so we can help our customers to live a beautiful life.


OUR STORY

There's no beauty without balance. Roots & Roses was founded on the belief that effective, powerful skincare can't come at the expense of our environment or health. The best results are in harmony with nature and come from true transparency and honesty. 


As demand for natural skincare began to grow, we decided to take a step back and unpack what "natural" actually means. To us, it's less to do with what an ingredient is, and more to do with whether it's good for humans and good for the world. Our research told us that ingredients that are "natural" aren't always the best for our skin, and their production may have a negative impact on the environment.


With this realization, we shifted our focus to the idea of truly clean: products that are safe and nontoxic in their production and use. It's only natural that beyond our clean products, we're also dedicated to making sustainable choices in our packaging and production wherever possible, and to always be transparent with our customers about our business practices and the impact they have on the environment. 


Guided by our clean principles, we are proud to launch our Vitamin C serum, a brightening and revitalizing serum with exceptional stability that targets hyperpigmentation. We look forward to formulating more products that promote skin that is healthy, bright, nourished, and beautiful.

 

OUR VALUES

  • Quality First: There's no "premium" without high quality. We're dedicated to ensuring all our products and customer interactions are of the highest quality to secure our status as a premium brand. Our dedication to effectiveness also requires high quality in terms of formulations, ingredients, and packaging.

  • Transparency: Transparency is becoming more and more common in the skincare industry, but some brands kind of give a nod to this without fully embracing it. We value "walking the walk" when it comes to transparency in order to establish a relationship with customers built on trust from day one.

  • Sustainability: Roots & Roses strives to make sustainable and environmentally aware choices at every touchpoint, and we know this is something our customers value as well. We know there is no beauty that's not in harmony with nature, so our ingredients, formulations, and packaging choices always keep the environment in mind.

  • Clean:  Everyone deserves to treat themselves to high-quality, nourishing beauty products that make them feel beautiful. At Roots & Roses, it's important that we do the research and work required to ensure we're offering a truly clean product. All ingredients are safe and non-toxic and are sourced from verified suppliers. These ingredients are carefully blended into highly effective formulas that help women to achieve their most beautiful selves.